Farro is a New Zealand-owned and operated business, founded in 2006 by Janene and James Draper. The duo had a desire to create a retail space that showcased the very best and finest of New Zealand food. The foundations of the Farro brand were formed in a storefront on Lunn Ave, Mt Wellington. What was then just a team of 12 has now grown to over 300 in 6 different stores across Auckland – Epsom, Grey Lynn, Mt Eden, Mt Wellington, North Shore and Orakei. At Farro, we like to make your grocery shopping an experience, not a chore and aim to provide our customers with a retail experience that ignites the senses. Our team takes the job of selection for our shelves very seriously and works to provide food that also reflects our own desires – free from artificial ingredients, high quality, provides value and of course, delicious. The entire team at Farro love to cook and are constantly being inspired by new ingredients, new ideas and exciting recipes. We commit to sharing that inspiration with our shoppers. We provide seasonal recipes, across the store, that tie in with our monthly themes and through Feast – our in-house-designed magazine, which is a showcase of everything great for the month ahead at Farro.
| Website | https://www.farro.co.nz |
| Revenue | $66.5 million |
| Employees | 388 (140 on RocketReach) |
| Founded | 2006 |
| Address | 34 Westmoreland St, Arch Hill 1021, NZ |
| Phone | (649) 360-0499 |
| Technologies |
JavaScript
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G Suite
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| Industry | Retail, Grocery |
| Keywords | Gourmet Food, Fresh Produce, Specialty Grocery, Culinary Ingredients, Best Food, Premium Grocery, Organic Food, Local Food, Artisan Food, Upscale Supermarket, Healthy Food, High End Grocery, Food Retailer, Food Market, Grocery Store, Supermarket, Food Shopping |
| Competitors | PAK'nSAVE, Four Square, Bin Inn, New World Thorndon, Raeward Fresh, Thomas's, SuperValue, HuckleberryNZ, FreshChoice, The Warehouse Ltd +10 more (view full list) |
| SIC | SIC Code 541 Companies, SIC Code 54 Companies |
| NAICS | NAICS Code 4451 Companies, NAICS Code 44511 Companies, NAICS Code 44 Companies, NAICS Code 445 Companies |
Looking for a particular Farro Fresh employee's phone or email?
The Farro Fresh annual revenue was $66.5 million in 2026.
Garth Sutherland is the CEO of Farro Fresh.
140 people are employed at Farro Fresh.
The NAICS codes for Farro Fresh are [4451, 44511, 44, 445].
The SIC codes for Farro Fresh are [541, 54].