FreshChoice is a leading New Zealand supermarket brand, dedicated to providing fresh, high-quality products tailored to the needs of local communities. With 80 stores across the country, we are proudly 100% locally owned and operated. Focusing on supporting local suppliers and employing local residents, FreshChoice is committed to supporting local communities and enhancing the shopping experience for customers.
| Website | https://freshchoice.co.nz/ |
| Revenue | $53.1 million |
| Employees | 318 (141 on RocketReach) |
| Founded | 1995 |
| Address | 29 Byron Street, Christchurch, Canterbury 8023, NZ |
| Technologies |
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Nginx
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| Industry | Retail Groceries |
| Keywords | Supermarket, Grocery, Grocer, Food Retailer, Fresh Produce, Local Food, Natural Food, Organic Food, Healthy Food, Community Market, Neighborhood Market, Grocery Store, Food Store, Market, Retailer, Shopping, Food, Store, Produce, Goods |
| Competitors | PAK'nSAVE, Ceres Organics, Foodstuffs North Island Limited, Four Square, Bin Inn, New World Thorndon, Night 'n Day Foodstores, SuperValue, Progressive Enterprises, HuckleberryNZ +5 more (view full list) |
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FreshChoice Questions
The FreshChoice annual revenue was $53.1 million in 2026.
Alex Mason is the Owner and Operator - Greerton of FreshChoice.
141 people are employed at FreshChoice.
FreshChoice is based in Christchurch, Canterbury.
Top FreshChoice Employees
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2
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Paul Bacon
Grocery Manager at FreshChoice
Blenheim, NZ1 -
Nathan Sweetman
Owner and Operator at FreshChoice
Hamilton, NZ2 -
Cheong Leong
Category Manager at FreshChoice
Christchurch, NZ -
Maegan Hawkins
Brand Manager at FreshChoice
New Zealand31 -
Parth Patel
Business | Owner Operated at FreshChoice
Auckland, NZ -
James Cullen
Owner Operator at FreshChoice
Te Anau, Southland, NZ1 -
Yasmin Pareed
Checkout supervisor at FreshChoice
Mumbai, MH, IN -
Amandeep Singh
Store Manager at FreshChoice
Christchurch, NZ1
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