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Founded in 1993, Fairyland celebrates children having magical and special experiences through imagination and creativity. As an online store only we curate our specially select products for children just as they begin to read, start school, develop friendships and begin to dream of their own adventures. Creativity and imagination is the key to all learning. It is through these experiences and selection of carefully chosen products we are able to show children the fun and magical way of learning.

Fairyland Questions

The Fairyland annual revenue was $2 million in 2026.

Jennifer Sloan is the CEO of Fairyland.

21 people are employed at Fairyland.

Fairyland is based in Sydney, New South Wales.

The NAICS codes for Fairyland are [45, 459, 451].

The SIC codes for Fairyland are [594, 59].

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