MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and simplification of packaging. For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.
MUJI used this paper for its packaging and labels. The ensuing products are remarkably pure and fresh. In notable contrast to the prevailing over-embellished products in the marketplace, MUJI's products both won great appreciation and sent shock waves not only through Japan but across the entire world.
Mujirushi Ryohin, MUJI in Japanese, translates as "no-brand quality goods."
MUJI's goal is to give customers a rational satisfaction, expressed not with,
"This is what I really want" but with "This will do." "This is what I really want" expresses both faint egoism and discord while "This will do" expresses conciliatory reasoning.
We have been credited with being "resource-saving", "low-priced", "simple", "anonymous" and "nature-oriented".
There are more than 1,000 MUJI stores around the world carrying more than 7,000 items ranging from clothing and household goods to food and even houses.
But the foundation of our ideology hasn't changed since the day we were conceived; like the compass that points due North, we continue to orient ourselves to the basis and universality of daily life.
We are a yoga and fitness brand that believes in healthy living and fulfilled lives. We live by the idea that yoga belongs to each of us and we all have something to gain. Find your strength, flexibility, or relaxation with our yoga clothes, media & gear.
The Moleskine notebook is the heir and successor to the legendary notebook used by artists and thinkers over the past two centuries.
Today, Moleskine encompasses a family of nomadic objects dedicated to our mobile identities, versatile tools for both everyday and extraordinary journeys: notebooks, journals, bags, apps, writing instruments and reading accessories which complement each other in form and function, becoming an integral part of our personalities.
The company began life as Modo&Modo, a small Milanese publisher that, in 1997, brought the original notebook back to life and established the Moleskine® trademark. Moleskine Srl went on to acquire the worldwide trademark rights for the brand in January 2007 and was listed on the Italian Stock Exchange in 2013. The brand was acquired and delisted by D’Ieteren at the end of 2016.
With headquarters in Milan and offices in Cologne, New York, Hong Kong, Shanghai and Tokyo, Moleskine company counts around 400 employees and a vast network of partners and consultants.
A dedicated Global Custom Edition team works to help the world’s leading cultural institutions, companies and agencies tell their stories through customized Moleskine objects.
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