Fable Data Information

Fable Data is the leading provider of pan European and US consumer spend data sourced directly from banks and credit card issuers. Fable’s clients have access to the most comprehensive anonymized dataset of consumer transactions, built for sophisticated AI-powered systems to produce the signals that put businesses ahead of their market. Changes in the way consumers spend, the reduction in our reliance on cash and our keenness to embrace mobile wallets and digital payments, mean that there has never been so much rich data available based on factual behaviors. Fable can supply access to this data. With our data, we can measure exactly where consumers are spending on the high street, how much they are spending, shifts in buyer behaviour, brand winners and losers, and what effect these changes are having on a macro-economic level, impacting consumer confidence and share prices. Our data supports decision-makers across the global economy to better understand macro-economic trends and external events, such as a fuel crisis or global pandemics, and make better-informed decisions that ultimately affect us all - as consumers, taxpayers, and savers. We believe that a well-informed and well-managed economy generates a wide range of societal benefits, from job creation and local government spending, to tackling global issues such as climate change. We are proud to work in partnership with HM Treasury, the Bundesbank, the IMF, and many world-class academic institutions including Oxford University.