For more than two decades, Slingshot Sports has been leading the charge in design and development of the world’s finest watersports essentials for Kite, Wake, Wing, Foil, Windsurf, and SUP. We thrive on sharing our products with the global crew of wind/water addicts and keeping the spirit of positivity and progression alive on the water. Join us.
Different By Design
Since 1999
Since 2000, Cabrinha, a subsidiary of the Pryde Group, has climbed the ranks to take the position as the leading kitesurfing brand, selling in over 40 countries worldwide. Inspired and driven by Maui-based waterman, Pete Cabrinha, the company produces everything from kites to boards to accessories and sponsors the top athletes in the sport.
The Cabrinha approach to kiteboarding has evolved very much from the same philosophy that Pete has applied to his many years of surfing. By keeping an open mind to all styles of riding and embracing new technologies, Cabrinha has been able to lead kitesurfing into a new era of performance.
Our research and development facility in Maui is perfectly situated for testing in any and all wind and water conditions. This, combined with our own state of the art production facility, assures consistency and accuracy from design to production.
Best began as a pure kiteboarding company. We didn’t grow out of windsurfing or any other sport, so we’ve never had to deal with any legacy protocols. From the very beginning our spirit has been to challenge the status quo and bring innovation to everything we do. We’re driven by our obsession with our customers; people like you who love kiting like us.
To get closer to our customers meant that we had to break up the old and tired business methods of the past. We pioneered new communication technologies. We were the first in the industry to have a direct customer service hotline. We established an open forum on our website and still today we’re the only brand you can reach directly via chat or Skype.
We pioneered a modern distribution model. The first innovation that we brought to the market was a process, not a product. Our obsession with putting customers above all else led to the industry’s first direct-to-consumer sales model. We followed that up by adding a direct-to-retailer sales model, to include local shops and schools in our rapidly growing family. We cut distributors out of the chain and operate our own centralized warehouses that efficiently serve the major markets. In an industry with limited production sources and low barriers to entry, it’s difficult to find cost-advantages. The disruption that we brought to the market by bypassing distributors allowed us to charge lower prices and pass the savings to our customers.
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