Eyebuydirect Information

There are 2.2 billion people worldwide, suffering from uncorrected vision. Our founder, Roy Hessel, saw no reason that a pair of glasses should cost them hundreds of dollars—especially considering how inexpensive they are to make. In 2005, Eyebuydirect was created with one goal in mind: affordable eyewear for everyone. Our vertically integrated business model allows us to oversee the whole manufacturing process. From concept, to design, to our lens lab, every step is tailored to our core values and enables us to pass the savings on to our customers. With frames starting from as little as $6, we make it possible for everyone to have access to affordable eyewear. Our in-house brand, RFLKT, boasts our most fashionable frames and our new collections keep you up to date with the latest trends in eyewear.