For millions of people around the world, the Rose Parade is an iconic New Year’s Day tradition. The Rose Parade travels 5 ½ miles down Colorado Blvd. and features four types of entries: floral-decorated floats entered by a participating corporation, non-profit organization or municipality, equestrian units, bands, and Tournament Entries. Rose Parade participants have long histories with the Tournament of Roses and keep the traditions alive. The earliest Tournament of Roses welcomed 3,000 spectators to its first parade filled with beautiful, horse-drawn carriages covered in flowers. More than a century later, the parade floats are a marvel of state of the art technology, all tucked away beneath flowers and other all-natural materials. Each year more than 80,000 hours of combined service are supplied by 935 volunteer members of the Tournament of Roses Association. Nicknamed “White Suiters” because of the distinctive white suits every volunteer wears, these community-spirited men and women give up their evenings, weekends and holidays to ensure the success of the Rose Parade® and Rose Bowl Game®. The Rose Parade is broadcast live in the U.S. by several networks/stations. For more information about the Pasadena Tournament of Roses, visit www.tournamentofroses.com.
View Top Employees from Pasadena Tournament of RosesWebsite | http://www.tournamentofroses.com |
Revenue | $17.6 million |
Employees | 107 (55 on RocketReach) |
Founded | 1890 |
Address | 391 S Orange Grove Blvd., Pasadena, California 91184, US |
Phone | (626) 449-4100 |
Industry | Entertainment Providers, Hospitality General, New Year's Day, Hospitality, Rose Parade, Rose Bowl Game, Pasadena, Events, College football, Arts, Music, Floats, Florals |
Web Rank | 2 Million |
Keywords | Rose Parade, Tournament Of Roses, Pasadena Tournament Of Roses, Rose Bowl Marching Competition, 1970 Tournament Of Roses Parade Tv Footage |
Competitors | California Rodeo Inc, Fiesta Bowl, Westland Youth Athletic Association |
SIC | SIC Code 86 Companies, SIC Code 864 Companies |
NAICS | NAICS Code 813 Companies, NAICS Code 8139 Companies, NAICS Code 81 Companies, NAICS Code 81399 Companies |
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The Pasadena Tournament of Roses annual revenue was $17.6 million in 2024.
Carlos Illingworth is the Senior Director, Community Relations of Pasadena Tournament of Roses.
55 people are employed at Pasadena Tournament of Roses.
Pasadena Tournament of Roses is based in Pasadena, California.
The NAICS codes for Pasadena Tournament of Roses are [813, 8139, 81, 81399].
The SIC codes for Pasadena Tournament of Roses are [86, 864].