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At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside. So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.

Since 1984, Outside Business Journal has served its community of brands, retailers, nonprofits, advocacy groups, PR agencies, media outlets, and recreationists as the most trusted source of business news in the outdoor industry.

We help you find wonder in the world around you by pushing you to discover, create, plan, share and remember the activities that are the most interesting, unique and inspiring to you. Like you, we are endlessly curious. We use our curiosity to bring you recommendations from the Atlas Obscura community and people most relevant to you. As you create wonder, we’re here to help you share it and keep track of it, as you see fit. Join the community: https://www.atlasobscura.com/