Experience Design Group Information

Experience Design Group is a customer experience advisory practice. AI has fragmented the customer experience stack. There's no longer one platform to buy, and the senior CX role has shifted from platform administrator to general contractor: design a right-sized system, pick the best specialists, integrate them, govern how they behave, and tie the result to a number the CFO will fund. Experience Design Group helps companies architect that system, whether they're building the capability, hiring for it, or already have a CX leader who wants a trusted advisor who's seen dozens of these up close. The practice is grounded in a decade at Bain & Company, including five years co-leading its NPS Loyalty Forum alongside 60+ of the world's most customer-centric companies, and two decades building customer-loyalty systems in the field. Fractional and project engagements. A few clients at a time.