Euston Town Information

Euston Town is theelectedrepresentativeofbusinesses within Euston. Our mission is a simple one: enhance the commercial environment forlocalbusinesses and make Euston a placethat peoplenot only want to visit, but a place they want to stay. AstheBusinessImprovementDistrict(BID)for Euston, welobby for, campaign and deliver a range of projects andpoliciesto benefit the local area. Throughcommunity-led regeneration plans such as the Drummond Street Neighbourhood Vision,to imaginativegreen walking routeslikethe Euston Green Link,our projects enhance Euston’s rich heritage and generate essential footfall. We are proud of the progress we achieve forEustonandcontinuetolead the way in demonstrating thestrategic value of BIDs and how they can act beyond their traditional role. We directly respond to the interests of our members by: 1. Working with partners to realise an ambitious future for all Euston communities, where redevelopment brings a once-in-a-generation opportunity. 2. Committing to innovative projects that tackle our air quality emergency, replace lost green space and allow biodiversity and ecology to thrive 3. Using public realm design and regeneration, communications, events and art to uncover and preserve the unique identity and culture of this neighbourhood.