G2 is the world’s largest and most trusted data source on B2B software, helping businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem — which includes Capterra, Software Advice, and GetApp — serves more than 200 million annual buyers, representing teams at every Fortune 500 company. As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.
B2B Technology Advice From Experts Who Use It | The latest B2B technology and software advice, trends, and guidance coming to you from the experts who work with it every day.
TechnologyAdvice’s purpose is to create opportunities for our audiences, our customers, our team members, and our communities.
At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology.
Established in 2006 out of our founder’s dorm room, TechnologyAdvice continues to expand as a business. Through acquisitions, we now own more than 20 media brands, including TechRepublic, eWeek, Datamation, and Channel Insider, and serve more than 600 clients per year.
These critical acquisitions included global teams of dynamic technology and media professionals to enhance our presence in the US, the UK, Singapore, and Australia. We now have more than 300 global team members representing 12 languages.
Get one-on-one expert guidance. Software Advice makes choosing software easy. With trusted insights, industry-savvy advisors help buyers identify top software options in minutes, at no cost. Part of the G2 ecosystem, it offers access to millions of verified reviews, so organizations can make confident technology decisions backed by real user experiences. Over 1 million buyers have relied on Software Advice since 2005 to find the best fit for their needs. Learn more at softwareadvice.com