Eric van de Wal Email & Phone Number

Senior Vice President of Sales and Marketing (Chief Commercial Officer - CCO) @ Massimo Zanetti Beverage USA

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Eric van de Wal Location

Norfolk, VA, US

Eric van de Wal Work

Senior Vice President of Sales and Marketing (Chief Commercial Officer - CCO) @ (January 2019 - Present)
VP of Marketing and Innovation (Chief Marketing Officer - CMO) @ Snyder's-Lance, Inc. (April 2013 - December 2018)
Senior Director Global Marketing @ (February 2011 - March 2013)
Brand Management Team Director - Premium Chocolate (Dove® Brand) @ (July 2007 - January 2011)
Marketing Director - Innovation and New Products @ (April 2005 - June 2007)
Senior Brand Manager - M and M’S® Brand @ (September 2002 - March 2005)

Eric van de Wal Education

RPI Lally School of Management
MBA (Focus on Marketing and New Product Development)
Cornell Johnson Graduate School of Management
Executive Education Certificate Business Administration (Rethinking The Future of Retail and Brands)
University of Virginia Darden School of Business
Executive Certificate in Management (Business Administration and Marketing Management)
Montclair State University
BS (Business Administration and Management, General)

Eric van de Wal Skills

360 Campaigns
Account Management
Advertising
Advertising Development and Evaluation
Advertising Management
Agency Relationship Management
Board of Directors
Brand Awareness
Brand Management
Branding & Identity
Business Development
Business Strategy
Category Management
Consumer Behavior
Consumer Insights
Consumer Products
Consumer Promotions
Consumer Research
Contract Negotiation
Creative Campaign Development
Creative Development
Creative Strategy
Cross-functional Team Leadership
Customer Acquisition
Customer Insight
Customer Retention
Data Analysis
Developing New Markets
Digital Marketing
Digital Media
E-Commerce
Emerging Markets
Ethnography
Financial Analysis
Focus Groups
Food Industry
Food Service
Full P&L Responsibility
In-Store Marketing
Influencer Marketing
Integrated Marketing
International Marketing
Investor Relations
Joint Ventures
Key Account Development
Management
Managing Agency Relationships
Market Research
Marketing
Marketing Budget Management
Marketing Communications
Marketing Strategy
Media Planning
Media Strategy
National Sales Training
New Product Ideation
Online Advertising
Online Marketing
P&L Management
Packaging
Presentation Development
Pricing Strategy
Private Label
Product Design
Product Development
Product Ideation
Product Launch
Product Launches
Product Management
Product Safety
Public Relations
Research and Development (R&D)
Retail Marketing
Retail Media
Sales Management
Sales Operations
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Shopper Insights
Shopper Marketing
Social Media
Social Media Marketing
Syndicated Data Analysis
Talent Acquisition
Talent Management
Trade Promotions
Traditional Media
U.S. Food and Drug Administration (FDA)

Eric van de Wal Summary

Eric van de Wal, based in Norfolk, VA, US, is currently a Senior Vice President of Sales and Marketing (Chief Commercial Officer - CCO) at Massimo Zanetti Beverage USA. Eric van de Wal brings experience from previous roles at Snyder's-Lance, Inc., Johnson & Johnson and Mars. Eric van de Wal holds a MBA in Focus on Marketing and New Product Development @ RPI Lally School of Management. With a robust skill set that includes 360 Campaigns, Account Management, Advertising, Advertising Development and Evaluation, Advertising Management and more. Eric van de Wal has 2 emails and 1 mobile phone numbers on RocketReach.