Endless River Adventures Competitors

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside. So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.

The Nantahala Outdoor Center is the nation’s largest outdoor recreation company. Over a half million guests visit NOC annually to embark on a diverse collection of over 80 different whitewater rafting and land-based itineraries, learn to kayak at NOC’s world-renowned Paddling School, test the latest outdoor gear and shop at its flagship retail stores, or enjoy NOC’s resort amenities such as its four restaurants and multi-tiered lodging. A privately-held company, NOC is one of the largest employers in Western North Carolina and 23 Olympians and Olympic coaches have called NOC home. NOC has been recently recognized by The New York Times as the “Nation's Premiere Paddling School,” “The Best Place to Learn” by Outside Magazine, and as “One of the Best Outfitters on Earth” by National Geographic ADVENTURE.

Recognized by National Geographic Adventure as “The Best River & Sea Outfitter on Earth,” OARS is among the most trusted names in the travel industry. Since 1969, the company has set the standard in first-class rafting, hiking & multi-sport adventures with unparalleled experiences in the most iconic national parks and wilderness areas in Western North America and abroad.