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The most common eMarketer email format is [first_initial][last] (ex. jdoe@emarketer.com), which is being used by 87.7% of eMarketer work email addresses.

Other common eMarketer email patterns are [first] (ex. jane@emarketer.com) and [first][last] (ex. janedoe@emarketer.com). In all, eMarketer uses 9 work email formats.

eMarketer Email Formats and Examples

Email Format Example Percentage
[first_initial][last] jdoe@emarketer.com
87.7%
[first] jane@emarketer.com
4.3%
[first][last] janedoe@emarketer.com
2.4%
[last][first_initial] doej@emarketer.com
2.1%
[last] doe@emarketer.com
1.5%
[first][last_initial] janed@emarketer.com
0.9%
[first_initial_two][last] jadoe@emarketer.com
0.8%
[first]_[last] jane_doe@emarketer.com
0.3%

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