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"From the moment I drew the first line on my eyes, I understood that makeup was a powerful medium of self-expression. EM Cosmetics was created to give you the tools you need to express yourself—through colors, lines and other forms of creativity. Whether you are a new beauty enthusiast, a seasoned creator, or a bona fide pro artist, I hope you find our products to be refined, effortless and useful in your own personal journey of self-expression. Through EM Cosmetics, I encourage you to claim your power, share your art, and above all—rethink beauty. Good luck!"- Michelle Phan

EM Cosmetics Questions

The EM Cosmetics annual revenue was $8 million in 2026.

Michelle Phan is the Founder of EM Cosmetics.

23 people are employed at EM Cosmetics.

EM Cosmetics is based in Culver City, California.

The NAICS codes for EM Cosmetics are [3256, 32, 325].

The SIC codes for EM Cosmetics are [28, 284, 2844].

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