Eltern Competitors

Babylist is the leading platform for millions of growing families and the community who loves them. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance and expert product recommendations. As a modern, AI-forward technology company, Babylist has expanded from a universal registry into a full ecosystem for families—including commerce, health, finances, experiential showrooms and more. With over $1.4 billion in annual GMV and more than $750M in revenue in 2025, Babylist is building the generational brand in baby and defining what trust looks like in the $235B kids and baby market—helping families feel confident, connected, and cared for at every step. You can find a list of open positions at www.babylist.com/jobs.

We believe character is innate. Our collection is designed — from concept to creation — to enhance the way you live, elevate the presence of your home, and evolve with you. To learn more about the brand, please visit https://www.serenaandlily.com/about-us.html

Launched on Mother’s Day 2006, and owned and operated by moms, Happy Family™ is the leading premium organic baby, toddler and kids food brand delivering optimal nutrition for the entire family. Constantly innovating and bringing new products to market, Happy Family was the first organic brand to develop a complete line of premium, organic nourishment for babies’, toddlers’ and kids’ growing bodies. Happy Family products are consistently recognized for superior taste and nutrition. In 2011, founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. The brand has been named as one of the fastest growing organic food companies in the nation by Inc. magazine for two years running, and was named “Rockstar of the New Economy” by Fast Company in 2012. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi and Sierra Leone. For more information, visit http://www.happyfamilybrands.com,