elbow® Information

Throughout a distinguished 20+ year career, Lindsay Gravette has been the catalyst behind creating brand systems for a versatile mix of organizations, from startups to global corporations and cultural institutions. Notable projects include the branding of eBay, the Game Developers Conference, and the New York Philharmonic. His professional journey includes roles at renowned creative studios IDEO, MetaDesign, and BOND, with a significant portion of his career spent honing his craft within their personal studio, elbow®. He is now co-foudner & creative of Something Else Studio with offices in the US and UK. With a discerning focus on branding systems, his expertise lies in crafting identities that provoke thought and challenge organizations to contemplate their essence—questioning who they are, what defines them, and why. In his philosophy, brands should be rooted in concepts and ideas, transcending the realm of mere aesthetic appeal—but he’s still an aesthetically committed designer. Residing in San Francisco’s Dogpatch neighborhood alongside his wife and four lazy cats, he spends his spare time creating tyepfaces, collage art, and electroacoustic music.