EGMNY Information

There is nothing conventional about Yasmina F. Edwards. Her experience defines her as a cross-cultural translator, brand and strategic partnerships expert, and capital raising adviser. Just after graduating from Business School in Valence, France, she moved to New York, and worked with luxury brands in the corporate world for 15 years before building EGMNY, a brand consulting firm active in creative strategy, talent management and production. Yasmina found a way to marry the arts and the corporate world. She built her company from the ground up, initially having few connections to the entertainment industry. Then and now, her interests have been the driving force behind each project that she takes on. Her focus is on the talented doers she represents. Yasmina is also fulfilling her passion for the advancement of Africa, which has been a central focus of her narrative and work. As a French native of African descent, Yasmina believes that transformation goes hand in hand with the funding that will allow founders visions to be realized. As a result, Yasmina has spent the last year facilitating approximately $2 million in capital raising initiatives for clients from across the African diaspora. Yasmina has, to date, facilitated a variety of fundraising deals worth approximately $10 million. Additionally, in recent years, Yasmina has been working with a roster of award-winning international talents, including musicians, film directors and actors. She continues to work with leading brands, who sometimes support the work of her clients. Yasmina wants to be known for her role in content production, which leverages the strength of her networks as productive tools to tackle systemic issues that inhibit the socioeconomic legitimacy of Africans globally. Yasmina currently resides between New York, Los Angeles, Paris and Lagos, cities where she is developing a variety of original media projects. Yasmina is one of the hardest working people Ive ever had the pleasure to work with. She never takes no for an answer. She is ...