General Manager Brand, Insights and Marketing Communications @ Cathay Pacific
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Edward Bell Location
Kowloon, Hong Kong
Edward Bell Work
2017 -now General Manager Brand, Insights and Marketing Communications @
2014 -2017 CEO, Greater China @
2012 -2013 Head of Strategy and Planning @
2010 -2013 Head of Strategy, Ogilvy Group Shanghai @
2007 -2010 Regional Planning Director @
2007 -2010 Group Planning Director @
2006 -2007 Director, Marketing Communications Greater China @
2001 -2003 Planning Director @
Edward Bell Education
(Chinese Language and Literature, Chinese Language, Literature, Chinese Language Studies)
2009-2009
La Trobe University
(Psychology)
1988-2000
Melbourne Business School
Master of Arts (Marketing)
1995-1997
Ivanhoe Grammar School 1981-1987
University of Melbourne
Masters (Marketing)
Edward Bell Skills
Customer Insight
Integrated Marketing
Creative Strategy
Brand Architecture
Insight Generation
Media Planning
Marketing Communications
Creative Briefs
Digital Strategy
Corporate Branding
Strategic Planning
Brand Development
Market Research
Brand Management
Strategy
Digital Marketing
Advertising
Mobile Marketing
Marketing Strategy
Marketing
Social Media Marketing
Creative Direction
Online Advertising
Edward Bell Summary
Edward Bell, based in Kowloon, Hong Kong, is currently a General Manager Brand, Insights and Marketing Communications at Cathay Pacific Airways. Edward Bell brings experience from previous roles at FCB Greater China, Ogilvy & Mather, Yum! Brands and Ogilvy. Edward Bell holds a 2009 - 2009 . With a robust skill set that includes Customer Insight, Integrated Marketing, Creative Strategy, Brand Architecture, Insight Generation and more. Edward Bell has 2 emails on RocketReach.
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