Ecoxotic Information

At Ecoxotic, we believe traditional thinking leads to traditional places. We reject it, knowing there is always a better way. For us, it’s a way of life; we call it Endangering the Status Quo. However, endangering the status quo also comes with a very strong sense of simplification, responsibility and transparency. We continue to challenge ourselves, considering each choice we make – and by doing so, new possibilities appear. By dedicating ourselves to only simple, elegant and inspired solutions, we seek to change the way people experience the aquarium hobby. Ecoxotic grew out of a small tribe of aquarium hobbyists who believed the focus of the aquarium industry was no longer on the hobbyist. Keeping an aquarium has become a chore, they are too complicated, and the industry is fraught with inefficiencies and mis-information. Essentially, the thrill of having an aquarium is gone. So, we created a company where we could be more creative, spread our passion for change, and cultivate a new tribe of hobbyists. Focusing on our core beliefs has resulted in a product line that is simple, elegant, easy-to-use and makes fish keeping fun again. When we design a new product, innovation, simplicity and environmental responsibility are core tenets for the team. This design philosophy is applied across our entire product line, which includes modular LED aquarium lighting fixtures, integrated aquariums and accessories.