Eastern Point Advisory, LLC Information

Eastern Point Advisory helps CEOs, boards, investors and leadership teams close the gap between strategy and execution. The pattern is usually the same. A company has grown faster than the way it works. Customer teams are stretched, systems don't talk to each other, an acquisition was signed but never really absorbed. The strategy is sound; execution is where it breaks. The work is rebuilding how the organization executes: aligning customer, commercial and operational functions, clarifying decision rights and accountability, integrating acquisitions, and building operating models that hold as the business scales. Focus areas include enterprise transformation, business and customer operations, operating model and organizational design, commercial operations and go-to-market execution, post-merger integration and divestiture, customer intelligence and health analytics, and AI-enabled operating models. Founded by Heidi Gentleman Cullen, a COO-level operating executive whose career spans Wolters Kluwer Health, Lux Research, Orion Global Solutions and Oritain. Her work has taken customer retention from 82% to 96%, delivered a long-stalled company-wide transformation in under 18 months, and included executive integration leadership across six acquisitions and a divestiture. Where strategy meets execution, with clarity, discipline and accountability.