Pau Hana Surf Supply is a minority-owned business founded in 2006 in Santa Clarita, CA by Asian Pacific Islander Todd Caranto (Filipino American).Pau Hana, [pronounced: pow HAH-nah], is a Hawaiian phrase that means “Work is over.” “Pau Hana Time” encapsulates the spirit of play and good times with friends and family.To that end, Pau Hana Surf Supply is a design and manufacturing company that builds equipment for that purpose. Athlete and board designer Todd Caranto, researches, designs, builds, rides, and tests all of its stand up paddle boards, adhering to a rigorous iterative development strategy. Because after the work is done, Pau Hana time is all about the ride.
From our humble beginnings over 25 years ago in the sleepy coastal town of Santa Cruz
to becoming a globally recognized brand, we have never lost sight of who we are and what
we do.
We are part of a global community of surfers, shapers, designers, and craftsman
who are connected through surfing and the pursuit of perfection. We take pride in every
board we make and celebrate the millions of waves around the world that have been
ridden and look forward to being a part of the lineup for years to come.
We are Surftech, The Original Board Manufacturing Company, and We Live For This.