Olinger is committed to empowering businesses with precise, actionable insights. With over 30 years of industry expertise, the firm excels in custom primary market research, serving diverse sectors such as Healthcare, Travel & Hospitality, CPG, Banking & Finance, and more. Olinger's proprietary Live Well® Insights algorithm aids brands in connecting deeply with their customers by aligning their strategies with consumer emotional dimensions like Pride, Loyalty, Authenticity, and Nostalgia.
Offerings Include:
Brand Strategy: Olinger conducts comprehensive studies that refine brand perception, ranging from positioning to health tracking.
Consumer Insights: The firm provides in-depth analyses of consumer behavior to guide product development and marketing strategies.
Industry Specialization: Olinger boasts expertise in B2B, luxury markets, healthcare, and more.
Innovative Methodologies: The firm utilizes the latest in qualitative and quantitative research to deliver rich, nuanced insights.
Olinger's mission is to provide unmatched market research that drives successful business outcomes, helping clients navigate rapidly changing markets.
Connect with Olinger: For insights, updates, and discussions on how market research can transform business strategy, follow Olinger on LinkedIn.
Applied Marketing Research, Inc. is the place to come for information and actionable results that will insure customer satisfaction and help your business succeed.
A full-service market research firm, Applied was established in 1993. Applied’s staff excel in the process of global marketing research and customer marketing. Applied researchers respond quickly to client needs for information and are totally committed to high quality research and systems. Combined with practical hands-on experience in marketing and sales management, Applied offers a unique blend of theoretical and real-world expertise.
Applied has completed both business-to-business (B2B) research and business to consumer (B2C) research for many Fortune 500/Global 1000 companies across an array of industries. These industries include advertising, energy, packaged goods, lawn and garden, non-profits, beverage, automotive (and after-market parts and products), transportation and distribution, computers, mobile devices, software, animal science, agribusiness, food service and restaurants, education, entertainment, financial services, insurance, healthcare, and construction. Our clients include John Deere, Colgate Palmolive, Coca Cola, Microsoft, Toyota Motors, Honda Motors, Pfizer, H&R Block, Toshiba, Hewlett-Packard, Canon, Yamaha, Sprint, ConocoPhillips, British Petroleum (BP)/Arco, Union Pacific Railroad, ITW Professional Brands, YRC Freight, and Hallmark.
Applied provides quantitative and qualitative marketing research services including:
*Traditional or web-based focus groups (virtual, chat and bulletin board) that may use projective and dial testing techniques
*Executive in-depth interviews (phone, web or on-site)
*Online survey research (mobile and PC)
*Advanced in-house multivariate and statistical modeling (conjoint analysis, significance testing, etc.)
*In-home product usage testing
*Mixed method survey (combining on-line, mail, and phone data collection methodologies)
*Longitudinal tracking studies
*Reports formatted to meet your company style preferences
Specific types of studies performed:
*Product development, packaging and concept testing research
*Pricing research
*Market segmentation research
*Brand identity and brand awareness research
*Advertising campaign, promotion and marketing communications research
*Consumer attitude and usage research
*Customer/employee/vendor satisfaction and loyalty research
American Viewpoint is one of the most widely-respected public opinion research firms in the United States today. Founded in 1985 by Linda DiVall, the company has established a national reputation for outstanding research. CEO and President Randall Gutermuth provides his expertise in areas as diverse as health care policy, education, energy, transportation initiatives, grass roots and politics.
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