Drinks Break Competitors

SodaStream, part of the global PepsiCo family, has been inspiring people for over a century to transform everyday water into extraordinary sparkling creations. We started with one mission: to help the world drink better, by offering an easy, fun, and personalized alternative to bottled beverages. Today, we are proud to lead a global movement that goes beyond bubbles. Our work is about sustainability, innovation, and creating a real positive impact for people, for the planet, and for the future of the beverage industry. At SodaStream, we challenge the ordinary. We celebrate individuality. And we spark change through bold ideas, smart solutions, and a shared passion for doing things better.

Millions of manufacturers and brands make great products and cannot sell them abroad. Going global means rebuilding the business in every country: a legal entity, tax registration, warehouses, carriers, marketplace accounts, customs, duties, returns and customer service in every language. It takes years and capital most of them do not have. So they stay home. So we sorted it. HiCCUP is the infrastructure that removes that work. A brand plugs in once. We open the channels, clear the borders, hold the stock, deliver to the door, take the returns and pay out. One plug-in. One stock pool. One contract. One invoice. One world. We own the whole chain, not one link of it. The entities, the customs structure, the warehouses, the marketplace integrations and the stock are ours. A brand needs only a product. To sell in another country it needs nothing, because we are the importer. Everything runs on one system, built in-house and run by AI: what to list, what to charge, where to put stock, and what to make next. The demand data flows back to the factory, so the factory makes what sells. We built it for our own brand first, in the hardest category there is. Then we opened it to others. Fashion today. Everything else tomorrow. Made anywhere. Sold everywhere. hiccup.com

Sipsy is a licensed alcohol retailer and delivery platform specializing in on-demand alcohol delivery in Los Angeles and nationwide liquor shipping. Our online store features a curated selection of wine, spirits, beer, and mixers, including premium and hard-to-find bottles. We also offer personalized and corporate alcohol gifting for birthdays, milestones, holidays, and virtual events. With fast, reliable delivery and friendly customer service, Sipsy makes it easy to send or enjoy your favorite drinks anywhere in the U.S.