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Millions of manufacturers and brands make great products and cannot sell them abroad. Going global means rebuilding the business in every country: a legal entity, tax registration, warehouses, carriers, marketplace accounts, customs, duties, returns and customer service in every language. It takes years and capital most of them do not have. So they stay home. So we sorted it. HiCCUP is the infrastructure that removes that work. A brand plugs in once. We open the channels, clear the borders, hold the stock, deliver to the door, take the returns and pay out. One plug-in. One stock pool. One contract. One invoice. One world. We own the whole chain, not one link of it. The entities, the customs structure, the warehouses, the marketplace integrations and the stock are ours. A brand needs only a product. To sell in another country it needs nothing, because we are the importer. Everything runs on one system, built in-house and run by AI: what to list, what to charge, where to put stock, and what to make next. The demand data flows back to the factory, so the factory makes what sells. We built it for our own brand first, in the hardest category there is. Then we opened it to others. Fashion today. Everything else tomorrow. Made anywhere. Sold everywhere. hiccup.com

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Christopher Chaaya is the Co-Founder and COO of HiCCUP.

23 people are employed at HiCCUP.

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