Double Clutch Information

Established in 2012, Double Clutch is rapidly growing into the home of the best web content for UK NBA fans. Cutting analysis and long form storytelling forms the basis of our website. Connected social media accounts, including those of our contribution team, allow our audience to engage with writers, and have enabled us to fulfil our target of becoming a hub for UK fans looking for their NBA fix. The quality of our writing staff -- a mixture of professionals from a variety of fields -- and our rigorous editing process ensures that only the highest-quality content reaches our site. As a result, the site has experienced exponential growth in each year of its existence. Double Clutch’s podcast has also seen great success. Simply put, we are the only podcast serving knowledgeable UK fans with raw, well-grounded insight for all thirty teams. We have secured interviews with some of the biggest names in NBA media, including conversations with Ethan Sherwood-Strauss of ESPN.com, Hall of Fame columnist Peter Vecsey, and NBA TV’s Kristen Ledlow. The podcast has been downloaded over 40,000 times since moving to the Libsyn platform in 2014, and is available across iTunes, Stitcher, GooglePlay, and more. Our social media strategy underpins our work on both the website and podcast and ensures we are the hub for UK NBA fans. Since the start of 2017 we have over 177,300 impressions through Twitter, and have links with influential followers including two-time NBA All-Star and 2012-13 Rookie of the Year, Damian Lillard. Damian follows just over 2,000 accounts and has a reach of 1,250,000 users. Through well-coordinated interaction with fans across all platforms Double Clutch has been able to build a loyal, frequently returning audience. Fans no longer want a one-way interaction with media behemoths. They want connection, community and high quality, targeted content. That is our niche.