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We aim to cultivate distinctive brands through a global showcase of best practices and best-in-class Distinctive Brand Assets (DBAs), providing tools and insights for marketing leaders to meticulously evaluate and measure their DBAs, fuelling strategic brand planning to ensure a lasting imprint of distinctiveness.

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Cathal Gillen is the Co-Founder | Head of Strategy and Joint MD of Distinctive BAT.

3 people are employed at Distinctive BAT.

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