We offer a unique combination of personalized, confidential enrollment assistance, year-round benefits guidance, and benefits administration technology. Optavise unifies three of CNO’s existing Worksite brands (DirectPath, Web Benefits Design, and PMA USA) into a single go-to market brand. Optavise serves nearly 20,000 businesses and employers that include small- and medium-sized businesses and Fortune 100 companies. CNO Financial Group, Inc. (NYSE: CNO) acquired DirectPath in early 2021.
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The DirectPath annual revenue was $23.1 million in 2026.
Greg Shipp is the President of DirectPath.
44 people are employed at DirectPath.
DirectPath is based in Birmingham, Alabama.
The NAICS codes for DirectPath are [5242, 54, 56, 524, 541, 52].
The SIC codes for DirectPath are [641, 64].