We offer a unique combination of personalized, confidential enrollment assistance, year-round benefits guidance, and benefits administration technology. Optavise unifies three of CNO’s existing Worksite brands (DirectPath, Web Benefits Design, and PMA USA) into a single go-to market brand. Optavise serves nearly 20,000 businesses and employers that include small- and medium-sized businesses and Fortune 100 companies. CNO Financial Group, Inc. (NYSE: CNO) acquired DirectPath in early 2021.
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DirectPath Questions
The DirectPath annual revenue was $23.1 million in 2026.
Celeste Harris is the Vice President Client Services of DirectPath.
40 people are employed at DirectPath.
DirectPath is based in Birmingham, Alabama.
The NAICS codes for DirectPath are [52, 54, 541, 524, 5242, 56].
The SIC codes for DirectPath are [641, 64].
Top DirectPath Employees
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Celeste Harris
Vice President Client Services at DirectPath
Birmingham, AL, US12 -
Greg Shipp
President at DirectPath
Montgomery, NJ, US25+ -
Lori Dustin
Chief Commercial Officer at DirectPath
Hopkinton, MA, US4 -
Dawn Schimke
Director, Advocacy and Transparency at DirectPath
Port Washington, WI, US45+ -
Jenni Aldred
Director of Strategic Benefits Communications at DirectPath
Texas, United States13 -
Ed Duchesne
Teacher at DirectPath
Bel Air, MD, US35+ -
Regina Harris
Account Manager at DirectPath
Milwaukee, WI, US3 -
Carrie Fowler
Benefits Educator at DirectPath
Birmingham, AL, US24 -
Charles Zolicoffer
Director of Call Center Operations at DirectPath
Milwaukee, WI, US13 -
Jennifer Lyons
Benefit Educator at DirectPath
Wyandotte, MI, US23
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