Directive elevates the focus of B2B marketers from MQLs to qualified pipeline with a proven methodology that fuels the fastest growing B2B brands in the world. Performance: Content, Paid Media, Performance Creative, Programmatic, Revenue Operations, Startups Commerce: Marketplace Ads, Product Feed Management, Shopping & Paid Media Communications: Influencer, Organic Social, Paid Social, PR We serve Technology, Industrial, and Services brands through DiscoverabilityOS, our methodology that connects brand and demand around a single outcome: qualified pipeline. 130+ Marketing Strategists. 700+ Brands Served. $1B+ Revenue Generated. Powered by Stratos, our AI-powered intelligence platform. Find us in the Americas, EMEA, and APAC.
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Directive Questions
The Directive annual revenue was $45.8 million in 2026.
Garrett Mehrguth is the CEO of Directive.
175 people are employed at Directive.
Directive is based in Irvine, California.
The NAICS codes for Directive are [54, 5416, 54161, 541613, 541].
The SIC codes for Directive are [87, 874].
Top Directive Employees
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Garrett Mehrguth
CEO at Directive
Orange, CA, US25+ -
Sean Baker
Chief Revenue Officer (CRO) at Directive
Boca Raton, FL, US35+ -
Tanner Shaffer
Managing Partner, Co-Founder at Directive
Austin, TX, US24 -
Joanna McNeil
Managing Director at Directive
Chesterfield, MO, US25+ -
Larissa Williams
Managing Director, Communications at Directive
San Diego, CA, US25 -
Drew Choco
VP - Growth at Directive
Oceanside, CA, US24 -
Richard Uruchurtu
VP of Technology and AI Operations at Directive
Costa Mesa, CA, US55+ -
Brady Cramm
VP of Growth at Directive
California, United States11 -
35+
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Stephanie Cannon
VP of Growth at Directive
Chapel Hill, NC, US23
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