Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that had become rigid and led by rules, not fun. With a credit card, a dream and a laser-like focus to build a brand that celebrated and empowered women, Too Faced was born.
Today, Too Faced continues to be a serious makeup brand who knows how to have fun. We believe makeup is power, giving women the freedom every day to express themselves, and the confidence to take on the world. We’re more than pretty packaging. We produce great products with smart ingredients and we’ve been first-to-market with innovative formulas including the first ever glitter eye shadow and efficacious lip plumper. We are a cruelty-free brand, right down to our Teddy Bear Hair makeup brushes. We have never and will never test our products on animals—they’re already pretty without it!
Too Faced makeup is so much more than a little color on your face. It’s a mood booster, a best friend and a powerful ally. So be a star, shimmer it up, shine it up and take over the world! Create your own looks;
NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.
WHOEVER YOU ARE, WE ARE YOUR TEAM. WELCOME TO THE COLLECTIVE.
We are a collective who drives the world of makeup forward. Our core mission: creating high-performance products and services to help everyone unleash their personal edge.
Together, we strive to make this vision of beauty a reality by inspiring, empowering and connecting with everyone joining us.
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Since day one and for ever, we celebrate your unique beauty. That's why we've made the expertise of our makeup artists available to you, to offer you the most innovative and efficient products and tips. Our goal? To help you unleash your creativity and express your inner artist.
40 years of rich history in creativity and innovation in the world of makeup, embodying the passion and expertise that have shaped the industry for four decades.
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We are committed to perpetuating the values of solidarity, tolerance and equality instilled by our Founder, Dany Sanz, always driving all our actions in respect of each other and the environment.
Now you’re here, we invite you to come backstage to uncover what makes MAKE UP FOR EVER’s Collective so different.