Digital Analytics 101 Information

We specialize in teaching businesses to measure and optimize their digital marketing efforts. April Elliott Wilson, our CEO, has a long history of measuring and optimizing digital media for top brands. In fact, she’s been a nerd most of her life. When she was 7 years old, she stood in front of a boardroom at IBM (where her father worked) to demonstrate how easy it was to use the very first ATM. In early 2000, she worked at People’s Bank to transform their Credit Card Division’s late payment policies to make payments more affordable for those that needed it. From there, she worked at TIAA-CREF, to help make sure that our nation’s teachers and doctors got the right information to help them ease their way into retirement. At the Dallas Morning News, April was in charge of data mining, subscription acquisition, and making local news more accessible to a community that increasingly, didn’t have time to read a newspaper. At Targetbase, April has led several digital initiatives to help top brands reach the right people, at the right time. She has served on the Board of Directors for the Web Analytics Association and currently serves as a mentor in the Analysis Exchange program. April is a the CEO and President of Digital Analytics 101 because she is dedicated to helping you make the most of your business online. If you don’t have time to learn or just want someone to do it for you, we can help. April is certified in Google Analytics and is a Google Engage partner.