Dial Report Information

Dial Report provides the first measurement of radio performance and ROI. Brands and ad agencies get powerful insights about radio advertising exposure, audience demographic profiles, behaviors, listener interactions and in-store visits. The Dial Report planning tools enable targeting radio buys with confidence. The data is compiled by measuring broadcast playout system data for thousands of US radio stations connected to TagStation, our cloud-based data system, which delivers station events including spots, music, talk and other content into the consumer-facing NextRadio app. The listening data point metrics from TagStation and NextRadio both get fed to the Dial Report along with other third party data to deliver radio listener insights.