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Destination Irvine is the official destination marketing division of the City of Irvine. Funded by the Hotel Improvement District (H.I.D.), we’re here to love Irvine loudly as we position our city as a premier Southern California destination for visitors, meetings and groups. Through direct sales efforts, including marketing, public relations, lead generation, trade show participation and familiarization tours, we help visitors discover why Irvine is Surprisingly SoCal.

Destination Irvine Questions

The Destination Irvine annual revenue was $7.1 million in 2026.

1 people are employed at Destination Irvine.

Destination Irvine is based in Irvine, California.

The NAICS codes for Destination Irvine are [813, 813211, 8132, 81, 56, 81321].

The SIC codes for Destination Irvine are [7375, 73, 737].

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