Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country.
In 2022, travel and tourism expenditures generated a projected $134.4 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.1 million Californians and generated $11.9 billion in state and local tax revenues. In FY21/22, Visit California generated $38.2 billion in incremental ad spending — travel dollars that would not have been spent in California otherwise.
For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.
The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of nearly 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. SDTA members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry.
As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as an ideal vacation destination and convention site. SDTA also represents and supports the interests of the visitor industry as a whole. The majority of funding received by SDTA is derived from San Diego Tourism Marketing District Funds. Lodging and other tourism related business in the District raise these funds through self assessments for the purpose of promoting tourism in the San Diego region. As a membership organization, the SDTA also receives financial support from member dues, advertising, and promotional assistance from the membership through donated in-kind services.
With a mission to improve the quality of life for all Angelenos through the economic and community benefits of Tourism, Los Angeles Tourism & Convention Board (LA Tourism) proudly represents over 1,000 local businesses across the region's travel & tourism community.
As one of the world's most diverse and inclusive destinations where #EveryoneIsWelcome, Angelenos hail from 140 countries and speak over 220 different languages.
Our diversity is our greatest strength, infusing every aspect of our community for residents and visitors alike.
From innovative, eclectic culinary offerings, to our vibrant arts & cultural community, world-class sporting & entertainment events, iconic theme parks & attractions, a global fashion scene, and unbeatable year-round weather, LA offers something for everyone.
So whether you're planning your next get-away or a professional meeting or event, our team is here to help you make the most of your time in our City of Angels!