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Luxury houses can see what sells in China. It is harder to tell what their narratives and assets are becoming in Chinese society. Delect translates social signals into practical decisions for leadership teams. When merchandising, image and retail coordinate their actions, one key question often eludes them: HOW IS THE MEANING OF THE BRAND BEING REWRITTEN? The answer shapes client expectations before they even enter a store. Since 2018, Delect has helped luxury groups across jewelry, fashion, accessories and leather goods answer this question.

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2 people are employed at Delect.

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