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We work with creative corporations and innovative organizations who dare to ask the fundamental questions. Together, we shift perspective on business and strategy by understanding the unique evolution of culture and society. CONSULTING SERVICES Social Observatory - Evaluate Real Experiences Consumer Preferences Target Qualification Product Testing Marketing Effectiveness Brand Perception Industry Perspectives - Achieve Competitive Position Market Sizing Competitor Analysis Category Cues Focused Bench-marking Sectorial Intelligence Creative Foresight - Define New Potentials Segment Entry Naming Exploration Co-creation Experiments Concept Development Trends Forecasting