Defyned Brands Competitors

SPF is the #1 thing you can do for your skin, and Holly Thaggard founded our brand in 2005 to make it fun and easy to wear, every single day. We add sunscreen to your favorite skincare and beauty essentials, and make sure each one is highly personalized to work with your skin and your life. Each formula is clean, reef-safe and feels amazing, so you can live bright and let us take care of the rest.

We market products with serious ingredients, but we do no take ourselves seriously

Badger is a second-generation family business making organic skincare since 1995. Today, this iconic and mission-driven certified B Corp is led by Co-CEO sisters Rebecca Hamilton and Emily Schwerin-Whyte and boasts a majority female leadership team. We are committed to and advocate for legislation around fair pay, family-friendly benefits, and climate and social justice. We strive to create a safe and inclusive environment that supports employees and the customers we serve.