Defy Appliances is a South African home appliances manufacturing company and is the largest manufacturer and distributor of major domestic appliances in southern Africa.[1] The company manufactures and develops a range of large appliances from gas stoves, refrigerators, washing machines and tumble dryers to continuous clean ovens and convection ovens. Defy Appliances was founded in the 1920s and manufactured its first product -electric stoves- in 1932. In July 2011 the company was bought by Turkish based Arçelik for US$324-million as part of its plan to expand into emerging markets in Africa. Join our online community: Facebook: www.facebook.com/DefySouthAfrica/ Twitter: www.twitter.com/Defy_SA Instagram: @DefySA
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Defy Appliances Questions
The Defy Appliances annual revenue was $194 million in 2026.
Mustafa Soylu is the Chief Executive Officer and Regional Director, Sub-Sahara of Defy Appliances.
710 people are employed at Defy Appliances.
Defy Appliances is based in Durban South, KwaZulu-Natal.
The NAICS codes for Defy Appliances are [33522, 33, 3352, 335].
The SIC codes for Defy Appliances are [36, 363].
Top Defy Appliances Employees
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Brent Johnson
Head Beko and Grundig at Defy Appliances
Durban, KZN, ZA2 -
Rajan Gungiah
Regional Director Customer Care at Defy Appliances
Durban, KZN, ZA11 -
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13
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11
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Erdinc Ayan
Director - Finance and Accounting at Defy Appliances
Durban, KZN, ZA2 -
Mlindi Mthethwa
Head of Human Resources at Defy Appliances
Durban, KZN, ZA12
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