Defined Health Information

Cello Health BioConsulting, previously Defined Health, is a business development and strategy consulting firm that has been assisting clients in the pharmaceutical, biotech, and healthcare investment industries for more than 30 years. We differ from other consulting firms in the unique depth and breadth of our therapeutic area expertise, in our people (most of whom have advanced scientific degrees), and in the quality of our client interactions. Our services, broadly described, include the following: • Opportunity Assessments • Indication and Portfolio Prioritization • Therapeutic Area Growth Strategies • Identification and Evaluation of Partnering Opportunities Our Mission: "To support innovators as a strategic partner in the discovery and development of clearly differentiated therapeutics with compelling value to patients, payers, providers and other stakeholders across the healthcare landscape.” Our Vision: “We strive to be the most trusted and uniquely valuable partner to innovative biopharma companies working to improve quality of care and patient outcomes.” Our Values: - Excellence: Exceeding expectations - Teamwork: Utilizing each other’s strengths to deliver our best work - Passion: Loving what we do and being committed to our success - Integrity: Acting ethically in all that we do and expecting the same from our partners - Innovation: Fostering creativity to constantly improve our work and create new value for our clients - Learning: Constantly seeking improvement and gaining knowledge, on and off the job For our recorded talks, check out our YouTube at https://tinyurl.com/yyf66nvv