DECITUM Sp. z o.o. focuses on improving marketing effectiveness based on data analysis. By designing and implementing Corporate Data Models (CDM), Data Warehouses (DW), Data marts, Analytical CRMs and Business Intelligence (BI) solutions tailored specifically for your company we create a solid foundation for effective, cross-sectional and multidimensional business analysis. Such systems allow you to select customers for direct marketing campaigns using techniques such as profiling, segmentation, predictive analysis and uplift modeling. You can recommend products and services individually to each customer, select the right communication channel and messages, make your campaigns more personal and successful. As a result your Key Performance Indicators (KPI) are well defined, continuously measured and your marketing activities are cost efficient in the long term.
| Website | http://www.decitum.com |
| Employees | 2 (0 on RocketReach) |
| Founded | 2010 |
| Industry | Data Infrastructure and Analytics |
| Keywords | Data Analysis, Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Optimization, Performance Marketing, Business Intelligence, Data Modeling, Data Management, Marketing Technology, Data Strategy, Business Analytics, Data Warehousing, Bi Solutions, Database Solutions, Customer Relationship Management, Predictive Analytics |
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