Decision Fuel Information

Founded in London in 2000, YouGov is now one of the world’s top 25 research companies, with offices throughout the UK, the USA, Europe, the Middle East, Africa and Asia Pacific. YouGov Asia Pacific has already established offices in Hong Kong, Singapore, Indonesia, Thailand, Malaysia, China and Australia. Now we are running 1.8 millions surveys per year across 3 millions panel members across the globe. The heart of YouGov is a global online community, where millions of people and thousands of political, cultural, commercial organisations are engaged in a continuous conversation about their beliefs and behaviours. That conversation gives us an incredibly detailed understanding of people’s entire lives: Their attitudes and opinions; their purchase patterns, media consumption and online activities. YouGov combines the stream of data we get from that conversation with our broad research expertise and deep industry experience. From there, we provide a detailed, daily updated portrait of what the world thinks. YouGov’s signature research products include: BrandIndex, the daily brand perception tracker; Omnibus, the fastest, most cost effective way to get answers from national samples; and custom research which provides a full spectrum of quantitative and qualitative research to meet our clients’ needs. More details can be found on YouGov’s Asia Pacific corporate website: https://ap.yougov.com/