Decadance UK Competitors

Debbie Moore founded Pineapple Dance Studios in 1979 in Covent Garden. Today Pineapple is a leading global global lifestyle brand and Pineapple leisure wear for adults and kids is available to buy direct online from Pineapple, Covent Garden and major online retailers and catalogues. Official Pineapple merchandise includes apparel, dance bags and fitness accessories. Debbie Moore OBE, founder of Pineapple Dance Studios, began her journey by winning the Honey Magazine modelling competition at the age of 15, becoming an international model and being the first woman to list her company on the London Stock Exchange. Debbie founded the Dance Studios in 1979 in a disused Pineapple warehouse in Covent Garden. Her aim was to make dance accessible to everyone, where absolute beginners could mix with professional dancers and celebrities. Inspired by the dancers’ style Debbie developed Cotton/Lycra with DuPont and was the first fashion designer to use the versatile fabric for dance wear, followed by bodies, leggings, dresses and skirts. These items revolutionised fashion and helped to create the global Pineapple brand that continues to be a staple of every woman’s wardrobe today. With her Hepburn range she became the first to produce outerwear using Cotton/Lycra. Originally as a fit model herself, Debbie’s first hand experience meant she was able to structure each piece she designed to be functional and flattering, whilst emphasising the female form. Pineapple dance wear was the first fashion and lifestyle dance brand to cut leotards in a way which emphasised waists and necklines and designing tracksuit bottoms to flatter hips and legs.

“To move” is in our brand and our blood, so we’re ever-growing and changing with dance fashion trends. Due to our dynamic philosophy, we have grown to be Europe’s biggest and leading dancewear retailer with a passion for providing our dancers, teachers, and gymnasts with quality apparel. After our 10th year in 2017, our business has grown to stocking dancewear by 40 brands, including 2 in-house brands - Move Dance and Alegra. Our dual focus is high quality and remarkable value, which we ensure by thorough inspection of all products we sell. We've recently been recognised as "Best eCommerce Website of the Year 2018" in Sports, Leisure & Toys at the Northern eCommerce Awards. Are you a dance teacher? Our Dance Teacher Discount Scheme currently offers verified dance teachers Worldwide 10% off all brands, 20% off Move Dance, and other benefits. Find out more at https://bit.ly/1FiUDnb. A bit about us Our team is comprised of skilled individuals who collectively come together to support our dancers’ passions. Move Dance is made up of design, marketing, buying, and customer support teams who care about offering a high quality product to fulfil the needs of our dancers. We believe that empowering our customers begins with an empowered Move Dance team. Want to join the Move Dance team? We’re always excited to learn what dynamism you can bring to the Move Dance table. Someone who works here is driven toward positive progress; they’re talented in their skill area, have technological prowess, and care about celebrating our dancers.

Freed of London is the world’s leading designer and manufacturer of professional dance shoes. With an extensive history dating back to 1929, Freed of London shoes are hand crafted in the UK and today the Freed of London portfolio includes dance apparel, bridal and fashion collections. From humble beginnings in London’s West End, Freed of London was founded by cobbler Frederick Freed in 1929. Working from a basement in Covent Garden, the same site where the brand’s flagship store now stands, Mr Freed and his wife revolutionised the dance shoe industry by tailoring shoes to a dancer’s individual needs. To this day this philosophy remains, and Freed of London shoes continue to be made by hand in the UK.