Vice President, Consumer Insights @ (November 2017 - March 2019)
Vice President, Consumer Insights @ (April 2015 - September 2017)
Senior Director, Consumer Insights @ (January 2005 - March 2015)
Vice President, Account and Strategic Services @ Italia Advertising (January 1993 - January 2005)
Marketing Reseach Manager @ (January 1990 - January 1993)
Debra Dickson Education
Texas A&M University
Bachelor of Business Administration (Marketing)
Debra Dickson Skills
Advertising Research
Brand Health Tracking
Brand Measurement
Brand Strategy
Brand Tracking
Communication
Consumer Insight
Customer Experience
Customer Insight
Customer Journeys
Customer Satisfaction Research
Ethnography
Focus Groups
Innovation Development
Marketing Research
Marketing Strategy
Positioning (Marketing)
Presentations
Qualitative & Quantitative Research Methodologies
Strategic Leadership
Debra Dickson Summary
Debra Dickson, based in Plano, TX, US, is currently a Vice President, Consumer Insights at Caliber Collision. Debra Dickson brings experience from previous roles at Jamba Juice, Cheddar's Casual Cafe, Brinker International and Italia Advertising. Debra Dickson holds a Bachelor of Business Administration in Marketing @ Texas A&M University. With a robust skill set that includes Advertising Research, Brand Health Tracking, Brand Measurement, Brand Strategy, Brand Tracking and more. Debra Dickson has 1 emails on RocketReach.
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