DATx is a blockchain project initiated by Cosima Foundation and developed in collaboration with Avazu to revolutionize the digital advertising industry. DATx is dedicated to developing a unified protocol for the entire advertising ecosystem. DATx is building a complete set of operating mechanisms for the establishment of an effective, efficient, secure, and sustainable advertising ecosystem. DATx is committed to building a revolutionary blockchain based advertising ecosystem with decentralization as the foundation and artificial intelligence as the power engine. The DATx ecosystem is sustained by several key structures and incentive mechanisms: Centralized/Decentralized Hybrid Data Storage - Stronger User Privacy and Security User Attention Based Incentivization - Opt-In and Closed-Loop Feedback Mechanism Transparent Machine Learning Algorithms - Higher ROI and Market Place Efficiency Decentralized Audit Trail and Payment System - Anti-Fraud and Transparent
| Website | http://www.datx.co |
| Employees | 1 (0 on RocketReach) |
| Founded | 2018 |
| Technologies |
JavaScript
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| Industry | Technology, Information and Internet, Advertising, Sales and Marketing, Internet, Internet Services, Marketing |
| Keywords | Digital Advertising, Blockchain Technology, Advertising Technology, Ad Tech, Advertising Ecosystem, Data Privacy, Data Security, Decentralized Advertising, Blockchain Platform, Data Management, Programmatic Advertising, Identity Resolution, Data Monetization, Transparency, Marketing Technology, Martech, Supply Chain, Fraud Detection |
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