DataPath Systems Polls Information

DataPath Systems is a full service market research company. It is the only full service market research company in the Yukon. Donna and Mike Larsen founded the company in May of 1998. While Mike is a long time resident of the Yukon, Donna has relocated from the U.S. and then Calgary before arriving in the Yukon in 1997. The philosophy of the business is to produce top quality market research information by using the state of the art in technology and training. All forms of technology, such as CATI, email and the Internet are used whenever appropriate, as well as traditional data collection methods such as face-to-face interviewing, telephone interviews, internet surveys or via conventional mail. Donna Larsen started DataPath Systems based on 14 years of experience in the market research field. DataPath Systems quickly expanded to include a field centre (CATI) operation located in Marsh Lake Yukon. DataPath Systems is capable of handling all levels of market research needs, from data collection to data analysis, segmentation, planning and application of the information. Over the past several years, DataPath Systems has completed numerous research projects concentrating in advertising tracking and conversion studies. By incorporating random telephone, re-contact telephone, and re-contact email/web methodologies in projects, sample sizes have been increased allowing for greater data analysis. In addition, incorporating segmentation and predictive analysis in the research projects has increased the relevance and action ability of the data.