Darren Epperson Email & Phone Number
Director, Client Insight Consultant @ SMG - Service Management Group (Past)
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Darren Epperson Location
- Holland, MI, US
Darren Epperson Work
- Director, Client Insight Consultant @ (November 2022 - May 2024)
- DIRECTOR, CONSUMER INSIGHTS @ (May 2018 - September 2022)
- VP, INSIGHTS and INNOVATION @ (January 2017 - November 2017)
- VP INSIGHTS and INNOVATION and DIRECTOR, MEMBER INSIGHTS @ (January 2010 - August 2016)
- DIRECTOR, BRAND MARKETING and ASSOCIATE DIRECTOR, MARKETING RESEARCH @ (January 2000 - January 2010)
Darren Epperson Education
- Iowa State University - Ivy College of Business
BBA (Marketing)
- Iowa State University - Ivy College of Business
Master of Business Administration - MBA (Marketing Research and Statistics)
Darren Epperson Skills
- Advertising Testing
- Analytics
- Brand Health Tracking
- Brand Marketing
- Budgeting
- Competitive Analysis
- Concept Testing
- Consumer Behaviour
- Consumer Insights
- Converting data into meaningful insights
- Customer Experience
- Customer Insight
- Forecasting
- Guest Relations
- Logo Research
- Management
- Market Analysis
- Market Feasibility research
- Market Planning
- Market Research
- Marketing
- Marketing Research
- Marketing Strategy
- Member Insights
- Menu Development
- Nielsen and IRI data mining
- Packaging and Logo Research
- Presenting insights to Senior Leadership
- Product Development
- Product Positioning
- Product Testing
- Qualitative & Quantitative Research Methodologies
- Quantitative and Qualitative Research Design
- Quantitative and Qualitative Research Methodologies
- Research
- Segmentation
- Segmentation
- Strategic Planning
- Strategy
- Team Leadership
- Vendor Management
- Credit
- Leadership
- Customer Service
Darren Epperson Summary
- Darren Epperson, based in Holland, MI, US, was previously a Director, Client Insight Consultant at SMG - Service Management Group. Darren Epperson brings experience from previous roles at Applebee's Neighborhood Grill + Bar, Old World Spices & Seasonings, CommunityAmerica Credit Union and Applebee's International, Inc.. Darren Epperson holds a BBA in Marketing @ Iowa State University - Ivy College of Business. With a robust skill set that includes Advertising Testing, Analytics, Brand Health Tracking, Brand Marketing, Budgeting and more. Darren Epperson has 1 emails and 1 mobile phone numbers on RocketReach.
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