Dance Boss Competitors

Powering the world’s fitness and wellness businesses and connecting them with more consumers, more effectively, than anyone else.

About Zumba Fitness, LLC Founded in 2001, Zumba is the largest branded fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries. Known as "exercise in disguise”, Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. In addition to its original Zumba® program, the company offers 10 Zumba® specialty classes– from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, HIIT-based workout called STRONG by Zumba™, based on Synced Music Motivation. The Zumba® lifestyle is rounded out by the company’s many consumer product offerings, including DVDs, video games and original music, activewear and footwear, and interactive Fitness-Concert™ events. For more information about Zumba’s programs and products, or to find a live class, visit zumba.com. Visit the ZLife blog and follow us on Facebook and Instagram.

Headquartered in Baxter, Minnesota, Just For Kix is a full service dance company offering multiple resources and services to dance enthusiasts internationally. Four central business divisions exist, serving dancers, dance coaches and instructors and studio owners and teams. At the foundation of the organization, the employees are committed to the core belief of “youth advancement through dance performance.” This commitment is synergistically applied through all business divisions, working together to benefit the performance experience of thousands of youth. The business divisions include Youth Programs, Camps, Special Events and Retail Sales. The Just For Kix youth dance programs and summer and private camps span over 200 communities, representing nine states. The core Just For Kix Programs’ and Camps' curriculum is held in high esteem and offers proven technical training, a focus on team bonding and builds self-esteem and confidence in dancers. The dance programs specifically engage dancers ranging in age from three (3) to eighteen (18). Just For Kix has produced an annual Outback Bowl Game Half-time performance tour for 25 years and has also coordinated the half time shows for the Holiday Bowl, Freedom Bowl, Citrus Bowl and Orange Bowls. In 2011, Just For Kix concepted and manufactured 380 Super Bowl half time performance costumes. 2011 marked the 30th Anniversary of the Just For Kix organization, celebrating 30 years of outstanding performance.