DAIVID 🦩 Information

Performance, Predicted. DAIVID is the intelligence engine for creative and media. We predict how and why creative will perform before media is spent on it, and we curate media supply by emotion so every pound works harder. Channels are multiplying, AI is producing more ads than ever, and most creative still goes live with no pre-testing at all. Marketers need to know what’s working, where, and WHY. That’s what we bring. One engine, two performance drivers → Creative Intelligence: every image and video ad is scored on 54 effectiveness metrics in about a minute, covering attention, emotion, brand recall and purchase intent. Each score comes with a clear read on why the ad will or won’t work. Plus clear Creative Assistance on how to improve it. → Media Intelligence (MoodBoost): emotion-optimised inventory segments that put ads where they perform best, with up to 43% better performance. Proof. Our partners see consistent performance uplifts of 20%+. Boots correlated 3,500 assets with real outcomes at 0.89. Emotionally congruent placements drove +124% website visits for Sky. Precision. DAIVID is human-trained and AI-powered. It’s built on 55,000+ creatives and 5.5m+ human responses across 27 countries, updated monthly. That makes it a signal of truth in the AI noise. Pluginability. Use the Platform, API, MCP or our managed service. DAIVID plugs into any workflow, from brand teams to adtech stacks. We’re headquartered in London, with operations across the US and APAC. We work with partners including CreativeX, Extreme Reach, Adelaide and Mass Analytics, and with brands and agencies including Nike, Roche and Natwest. Plug in for outcomes. 🦩 webringthewhy@daivid.co