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Cup4Cup, a complete blend of multi-purpose, gluten-free flour, was developed by Lena Kwak at Chef Thomas Keller’s acclaimed restaurant, The French Laundry. The name Cup4Cup reflects the product’s ability to replace all-purpose wheat (or whole wheat) flour in recipes, literally “cup for cup.” Cup4Cup focuses on neutral flavor, texture, and performance, attributes often deficient in gluten-free flours. All products are 100% gluten-free, non-GMO and produced in a dedicated, Celiac Support Association-certified gluten-free facility. Products are available for sale in retail and foodservice sizes nationwide.

Cup4Cup Questions

The Cup4Cup annual revenue was $8 million in 2026.

Shawn Menard is the President of Cup4Cup.

3 people are employed at Cup4Cup.

Cup4Cup is based in Napa, California.

The NAICS codes for Cup4Cup are [311, 3112, 31121, 31].

The SIC codes for Cup4Cup are [20, 204].

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