CrowdHound Information

Using data analytics, machine learning techniques and algorithms built in conjunction with a leading Australian University, Crowd Hound is able to effectively analyse consumer behaviour and trends. We work with the following industries: 1) Advertising - static, transit and in-store. We are able to provide reporting on routes taken, heat maps, impressions, r&f and share of voice. 2) Experiential and Activations - numbers of people within meters of an activation, dwell times as well as consumer tracking between devices 3) Shopping Centres - in addition to advertising, we can help centres better understand buyer behaviour, CML space revenue potential, and traffic flows around retail spaces 4) Retail Stores - we can assist in shopfront display impact metrics as well as tracking consumers throughout the stores, broken down by the hour to assist retail owners in staffing decisions and justification of their leasing expenses.